Honda – Project Drive-In

11 Aug

meghnamuses

Honda launches campaign to save America’s Drive-in Theatres

Honda is out to save a nearly extinct American pastime: the drive-in movie theater. Via agency RPA, the project hopes to save as many of the hundreds of drive-ins that are scheduled to close by the end of the year as possible. The problem is the end of 35-millimeter film distribution, so the project is supplying digital projectors to at least five drive ins — decided on by a public vote. The winning theaters will host a party that includes a screening of “Cloud With a Chance of Meatballs 2.”
The digital revolution’s impact on Hollywood means that drive-ins — 60 years ago a beloved pastime for American families — are destined for extinction. But one automaker, Honda, is doing its part to try and save a bit of history.
By the end of 2013, Hollywood is expected to halt 35 millimeter…

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